LibGuides: GCAN 306: Event Management: Course Materials

Readings

Articles:

"Generational Teamwork: Going Beyond Labels to Strengthen Your Culture"

Di Pasquo, T. (2008). Logical logistics. Northern Ontario Business, 28(10), 7.

Harwood, S. (2012). New event format delivers results. Conference and Incentive Travel, , 26-27.

Ibrahim, M. (2010). How to... produce creative event content in a tough economic climate. Conference and Incentive Travel, 15.

Korn, I. (March 2010). Financial management. Meeting News, 11-15.

Nance-Nash, S. (2013, Mar 11). Bringing people together: Networking group helps events/PR planner expand. Newsday.

Wood, E. H. (2009). Evaluating event marketing. Journal of Promotional Management, 247-268.

Books:

What's the Secret? by John R. DiJulius
ISBN: 9780470196120
Publication Date: 2008-05-02
Event Marketing by Leonard H. Hoyle
ISBN: 9780471401797
Publication Date: 2002-05-23
Courting Business by Ann Marie Sabath
ISBN: 9781564147691
Publication Date: 2005-02-01
Customer Service by Paul R. Timm
Call Number: HF5415.5 .T513 2011
ISBN: 9780135063972
Publication Date: 2010-01-03
Available at 65 Broadway

Essential Reading for Event Managers from Novice to Seasoned Professional

Into the Heart of Meetings by Mike van der Vijver; Eric de Groot
ISBN: 9781482553949
Publication Date: 2013-02-20
Principles in meeting design for the 21st century.
Quiet by Susan Cain
ISBN: 9780307352156
Publication Date: 2013-01-29
How introverts thrive in the extroverted world of events.
Setting the Table by Danny Meyer
ISBN: 9780060742768
Publication Date: 2008-01-29
Internally or externally customer service is the key to success.
How to Think Like Leonardo Da Vinci by Michael J. Gelb
Call Number: BF408 .G37 2004
ISBN: 9780440508274
Publication Date: 2000-02-08
How to identify your unique gifts and hidden abilities. Available at Boro Park 53rd.
The Accidental Creative by Todd Henry
ISBN: 9781591846246
Publication Date: 2013-08-27
How to identify and influence your creative process.
The Happiness Advantage by Shawn Achor
Call Number: BF575.H27 A27 2010
ISBN: 9780753539477
Publication Date: 2011-09-01
Training our brain to sustain happiness. Available at Boro Park 53rd.
Meeting Architecture by Maarten Vanneste
ISBN: 9789090229850
Publication Date: 2012-12-27
The best practices in meeting planning.
Delivering Happiness by Tony Hsieh
ISBN: 9780446576222
Publication Date: 2013-03-19
Behind the story of Zappos.
The Discipline of Market Leaders by Michael Treacy; Fred Wiersema
Call Number: HD41 .T67 1995
ISBN: 9780201407198
Publication Date: 1997-01-10
How leadership, daily operations, and customer service build lasting organizations. Available at the Women's Building.
Reflections of a Successful Wallflower by Andrea Michaels
ISBN: 9781432749095
Publication Date: 2010-02-19
Lessons in business and lessons in life.
The Business of Event Planning by Judy Allen
ISBN: 9780470831885
Publication Date: 2002-07-09
Walking planners through the business aspect of event planning.
Confessions of an Event Planner by Judy Allen
Call Number: GT3405 .A55 2009
ISBN: 9780470160183
Publication Date: 2009-03-26
How to deal with common event scenarios. Available at Broadway.
StrengthsFinder 2.0 by Tom Rath
Call Number: HD38.2 .R38 2007
ISBN: 9781595620156
Publication Date: 2007-02-01
How to do what you do best everyday. Available at Boro Park 53rd, Kew Gardens Hills, Midwood, and the Women's Building.